Essentials of Modern Marketing

Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-...

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Bibliografiske detaljer
Hovedforfatter: Kotler-i
Andre forfattere: Mukharjee ,P
Format: Bog
Sprog:engelsk
Udgivet: Noida,India Vikas 2024
Udgivelse:1st indian ed.
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