Essentials of Modern Marketing

Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-...

Full description

Saved in:
Bibliographic Details
Main Author: Kotler-i
Other Authors: Mukharjee ,P
Format: Book
Language:English
Published: Noida,India Vikas 2024
Edition:1st indian ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Place a Title Level Request

NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number: 658.8 KOT
Copy Available Place a Hold