APA (7th ed.) Citation

Arens, W. F. (2006). Contemporary Advertising (10th.). TMH.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 10th. NEw Delhi: TMH, 2006.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 10th. TMH, 2006.