Cita APA (7a ed.)

Arens, W. F. (2006). Contemporary Advertising (10th.). TMH.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising. 10th. NEw Delhi: TMH, 2006.

Cita MLA (9a ed.)

Arens, William F. Contemporary Advertising. 10th. TMH, 2006.