Arens, W. F. (2006). Contemporary Advertising (10th.). TMH.
Lua i Stíl Chicago (17ú heag.)Arens, William F. Contemporary Advertising. 10th. NEw Delhi: TMH, 2006.
Lua MLA (9ú heag.)Arens, William F. Contemporary Advertising. 10th. TMH, 2006.
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