Mukerjee, K. (2013). Building Brands That Win. TMH.
Cita Chicago (17th ed.)Mukerjee, Kaushik. Building Brands That Win. New Delhi: TMH, 2013.
Cita MLA (9th ed.)Mukerjee, Kaushik. Building Brands That Win. TMH, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.