Building Brands That Win

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Bibliografski detalji
Glavni autor:	Mukerjee, Kaushik
Format:	Knjiga
Izdano:	New Delhi TMH 2013
Teme:	Branding
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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Brand Sense
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Brand royalty
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Brand Switch
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Brand Sense.
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Smart Things to know about Brands and Branding
od: Mariotti John
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od: Lenderman, Max
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od: Rogar, Matthew
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od: Mathur, U.C
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Applying the Branding Iron.
od: Kompella, Kartikeya
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od: Kapoor, Jagdeep
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27 Brand Practices.
od: Kapoor, Jagdeep
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What's in a brand ?
od: Jones, John Philip
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Consumer and brand loyalty
od: Panigrahi, Rajeshwari

What's in a brand?
od: Jones, John Philip
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MANAGING BRAND EQUITY
od: AAKER DAVID
Izdano: (1991)

Building Strong Brands
od: Aaker, David A
Izdano: (1996)

Building Strong Brands
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Building Strong Brands
od: Aaker David A
Izdano: (1996)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
Izdano: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
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Creating Passion Brands
od: Edwards, Helen
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Building Brand Value : five steps to building powerful brands
od: Parameswaran M.G
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FCB-ULKA brand building advertising concepts and cases
od: Parameswaran, M.
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The 360 degree brand in Asia
od: Blair, Mark
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The ultimate book of business brands
od: Crainer, Stuart
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22 immutable laws of branding
od: Ries, Al
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