Building Brands That Win

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Mukerjee, Kaushik
Формат:	Ном
Хэвлэсэн:	New Delhi TMH 2013
Нөхцлүүд:	Branding
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

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Хэвлэсэн: (1996)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
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Хэвлэсэн: (2011)

Understanding consumers: building powerful brands...
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Building a brand in a week.
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BUILDING STRONG BRANDS
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Competitive Branding: Winning in the Market Place with Value-added Brands
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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Хэвлэсэн: (2016)

Brand Sense
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Хэвлэсэн: (2010)

Brand royalty
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Хэвлэсэн: (2004)

Globalisation of brands
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Хэвлэсэн: (2008)

Nation branding
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Хэвлэсэн: (2009)

Brand Bollywood
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Хэвлэсэн: (2006)

BRAND POSITIONING
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Хэвлэсэн: (2009)

Brand loyalty
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Хэвлэсэн: (2004)

Brand Switch
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Хэвлэсэн: (2004)

Personal branding
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Хэвлэсэн: (2008)

Brand Sense.
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Хэвлэсэн: (2005)

Smart Things to know about Brands and Branding
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Brand New World
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Brands and branding
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Хэвлэсэн: (2016)

The power of cult branding
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Product and brand management
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Applying the Branding Iron.
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Nine brand shastras
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27 Brand Practices.
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Хэвлэсэн: (2005)

What's in a brand ?
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Хэвлэсэн: (1998)

Consumer and brand loyalty
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What's in a brand?
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Хэвлэсэн: (1998)

MANAGING BRAND EQUITY
-н: AAKER DAVID
Хэвлэсэн: (1991)

Building Strong Brands
-н: Aaker, David A
Хэвлэсэн: (1996)

Building Strong Brands
Хэвлэсэн: (1996)

Building Strong Brands
-н: Aaker David A
Хэвлэсэн: (1996)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
-н: KELLER KEVIN LANE
Хэвлэсэн: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
-н: KELLER KEVIN LANE
Хэвлэсэн: (2008)

Creating Passion Brands
-н: Edwards, Helen
Хэвлэсэн: (2006)

Building Brand Value : five steps to building powerful brands
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Хэвлэсэн: (2006)

FCB-ULKA brand building advertising concepts and cases
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Хэвлэсэн: (2001)

The 360 degree brand in Asia
-н: Blair, Mark
Хэвлэсэн: (2003)

The ultimate book of business brands
-н: Crainer, Stuart
Хэвлэсэн: (2003)

22 immutable laws of branding
-н: Ries, Al
Хэвлэсэн: (1998)