APA (7th ed.) Citation

Sengupta, S. Brand Positioning: Strategies for Competitive Advantage (2nd.). McGraw Hill.

Chicago Style (17th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.

MLA (9th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.

Warning: These citations may not always be 100% accurate.