Sengupta, S. Brand Positioning: Strategies for Competitive Advantage (2nd.). McGraw Hill.
Style de citation Chicago (17e éd.)Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Style de citation MLA (9e éd.)Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Attention : ces citations peuvent ne pas être correctes à 100%.