Sengupta, S. Brand Positioning: Strategies for Competitive Advantage (2nd.). McGraw Hill.
Citación estilo ChicagoSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Cita MLASengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Warning: These citations may not always be 100% accurate.