Sengupta, S. Brand Positioning: Strategies for Competitive Advantage (2nd.). McGraw Hill.
Citazione stile Chigago Style (17a edizione)Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Citatione MLA (9a ed.)Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.