Sengupta, S. Brand Positioning: Strategies for Competitive Advantage (2nd.). McGraw Hill.
Chicago (17e ed.) BronvermeldingSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
MLA (9e ed.) BronvermeldingSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. McGraw Hill.
Let op: Deze citaties zijn niet altijd 100% accuraat.