Shimp, T. A. A. (2013). Advertising, Promotion, and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.
Citace podle Chicago (17th ed.)Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. NEw Delhi: Cengage Learning, 2013.
Citace podle MLA (9th ed.)Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.
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