APA-Zitierstil (7. Ausg.)

Shimp, T. A. A. (2013). Advertising, Promotion, and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. NEw Delhi: Cengage Learning, 2013.

MLA-Zitierstil (9. Ausg.)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.