Παραπομπή σε μορφή APA (7η εκδ.)

Shimp, T. A. A. (2013). Advertising, Promotion, and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. NEw Delhi: Cengage Learning, 2013.

Παραπομπή σε μορφή MLA (9th εκδ.)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.