Citazione Stile APA (7a Edizione)

Shimp, T. A. A. (2013). Advertising, Promotion, and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.

Citazione stile Chigago Style (17a edizione)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. NEw Delhi: Cengage Learning, 2013.

Citatione MLA (9a ed.)

Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.