Shimp, T. A. A. (2013). Advertising, Promotion, and Other Aspects of Integrated Marketing Communication (9th.). Cengage Learning.
Citação do estilo Chicago (17ª ed.)Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. NEw Delhi: Cengage Learning, 2013.
Citação MLA (9ª ed.)Shimp, Terence A.; Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 9th. Cengage Learning, 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.