Advertising, Promotion, and Other Aspects of Integrated Marketing Communication
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communication

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Detalles Bibliográficos
Autor Principal: Shimp, Terence A.; Andrews, J. Craig
Formato: Libro
Publicado: NEw Delhi Cengage Learning 2013
Edición:9th
Subjects:
Sales Promotion ,Advertising ,Communication in Marketing
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