Cita APA (7th ed.)

Donovan, R. (2010). Principles and Practice of Social Marketing. Cambridge University Press.

Cita Chicago (17th ed.)

Donovan, Rob. Principles and Practice of Social Marketing. New Delhi: Cambridge University Press, 2010.

Cita MLA (9th ed.)

Donovan, Rob. Principles and Practice of Social Marketing. Cambridge University Press, 2010.