Cita APA (7a ed.)

Donovan, R. (2010). Principles and Practice of Social Marketing. Cambridge University Press.

Cita Chicago Style (17a ed.)

Donovan, Rob. Principles and Practice of Social Marketing. New Delhi: Cambridge University Press, 2010.

Cita MLA (9a ed.)

Donovan, Rob. Principles and Practice of Social Marketing. Cambridge University Press, 2010.