APA (7th ed.) Citation

Zaltman, G. (2003). How Customers Think. HBS.

Chicago Style (17th ed.) Citation

Zaltman, Gerald. How Customers Think. Boston: HBS, 2003.

MLA (9th ed.) Citation

Zaltman, Gerald. How Customers Think. HBS, 2003.

Warning: These citations may not always be 100% accurate.