Cita APA (7th ed.)

Cravens, D. W. (2011). The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press.

Cita Chicago (17th ed.)

Cravens, David W. The Oxford Handbook of Strategic Sales and Sales Management. New York: Oxford University Press, 2011.

Cita MLA (9th ed.)

Cravens, David W. The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, 2011.