Cita APA (7th ed.)

Harvard Busines Review. (1999). Harvard Business Review on Brand Management. HBS Press.

Cita Chicago (17th ed.)

Harvard Busines Review. Harvard Business Review on Brand Management. Boston: HBS Press, 1999.

Cita MLA (9th ed.)

Harvard Busines Review. Harvard Business Review on Brand Management. HBS Press, 1999.