Harvard Business Review on Brand Management

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Harvard Busines Review
Fformat:	Llyfr
Cyhoeddwyd:	Boston HBS Press 1999
Pynciau:	Band Name Products
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Harvard Business Review on Brand Management
gan: Harvard Busines
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Advanced Brand Management
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Pitch Perfect
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Designing world class BRANDS (Audio Book)
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Living Brands
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The New Strategic Brand Management
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Cyhoeddwyd: (2009)

The New Strategic Brand Management
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Best of Branding \: Best Practices in Corporate Branding
gan: Gregory James R.
Cyhoeddwyd: (2004)

Brand Bubble: Looming Crisis in Brand Value
gan: Gerzema John
Cyhoeddwyd: (2008)

Strategic Brand Management
gan: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
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Building Strong Brands
gan: Aaker, David A
Cyhoeddwyd: (1996)

Building Strong Brands
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Brand Called You
gan: Montoya Peter
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Building Strong Brands
gan: Aaker David A
Cyhoeddwyd: (1996)

How Brands Become ICONS
gan: Holt, Douglas B
Cyhoeddwyd: (2004)

How Brands Become ICONS
gan: Holt, Douglas B
Cyhoeddwyd: (2004)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
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Building Brand Value : five steps to building powerful brands
gan: Parameswaran M.G
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From Brand Vision to Brand Evaluation
gan: Chernatony, Leslie de
Cyhoeddwyd: (2006)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2012)

Harvard business review on brand management
gan: Harvard Business Review
Cyhoeddwyd: (1999)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
gan: Ind Nicholas
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Brand Breakout
gan: Kumar, Nirmalya
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Harvard Business Review on Compensation
gan: Harvard Business Review
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Harvard Business Review on the Business Value of IT
gan: Harvard Busines School
Cyhoeddwyd: (1999)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (2010)

Brands as Engines for Profit
gan: Jones, John Philip
Cyhoeddwyd: (2012)

Harvard Business Review on Compensation
gan: Harvard Business Review
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Rubber Band Engineer: Build Slingshot Powered Rockets..Unco.Catapults,
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Marketing Management
gan: Saxena, Rajan
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The International Brand Valuation Manual
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
gan: Keller, Kevin Lane
Cyhoeddwyd: (2009)

Brands and Branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Branding in a Competitive Marketplace
gan: Baisya, Rajat K.
Cyhoeddwyd: (2013)