Harvard Business Review on Brand Management

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Harvard Busines Review
Fformat:	Llyfr
Cyhoeddwyd:	Boston HBS Press 1999
Pynciau:	Band Name Products
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Harvard Business Review on Brand Management
gan: Harvard Busines
Cyhoeddwyd: (1999)

Harvard Business Review on Work and Life Balance
gan: Harvard Business School
Cyhoeddwyd: (2000)

United We Brand
gan: Moser Mike
Cyhoeddwyd: (2003)

Brand immortality
gan: Pringle, Hamish
Cyhoeddwyd: (2009)

Advanced Brand Management
gan: Temporal, Paul
Cyhoeddwyd: (2010)

Pitch Perfect
gan: Leach, John
Cyhoeddwyd: (2003)

Designing world class BRANDS (Audio Book)
gan: Naware, Ravi
Cyhoeddwyd: (2004)

Origin of Brands
gan: Ries Al
Cyhoeddwyd: (2004)

Living Brands
gan: Nadeau, Raymond A.
Cyhoeddwyd: (2007)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2009)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2009)

Brand Bubble: Looming Crisis in Brand Value
gan: Gerzema John
Cyhoeddwyd: (2008)

Best of Branding \: Best Practices in Corporate Branding
gan: Gregory James R.
Cyhoeddwyd: (2004)

Harvard business review on brand management
gan: Harvard Business Review
Cyhoeddwyd: (1999)

How Brands Become ICONS
gan: Holt, Douglas B
Cyhoeddwyd: (2004)

How Brands Become ICONS
gan: Holt, Douglas B
Cyhoeddwyd: (2004)

Building Strong Brands
gan: Aaker, David A
Cyhoeddwyd: (1996)

Building Strong Brands
Cyhoeddwyd: (1996)

Brand Called You
gan: Montoya Peter
Cyhoeddwyd: (2003)

Building Strong Brands
gan: Aaker David A
Cyhoeddwyd: (1996)

Strategic Brand Management
gan: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Cyhoeddwyd: (2008)

Building Brand Value : five steps to building powerful brands
gan: Parameswaran M.G
Cyhoeddwyd: (2006)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

From Brand Vision to Brand Evaluation
gan: Chernatony, Leslie de
Cyhoeddwyd: (2006)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2012)

Harvard Business Review on the Business Value of IT
gan: Harvard Busines School
Cyhoeddwyd: (1999)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
gan: Ind Nicholas
Cyhoeddwyd: (2004)

Harvard Business Review on Compensation
gan: Harvard Business Review
Cyhoeddwyd: (2001)

Brand Breakout
gan: Kumar, Nirmalya
Cyhoeddwyd: (2013)

Harvard Business Review on Compensation
gan: Harvard Business Review
Cyhoeddwyd: (2001)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (2010)

Rubber Band Engineer: Build Slingshot Powered Rockets..Unco.Catapults,
gan: Akiyama Lance

Brands as Engines for Profit
gan: Jones, John Philip
Cyhoeddwyd: (2012)

Marketing Management
gan: Saxena, Rajan
Cyhoeddwyd: (2006)

Brands and Branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

The International Brand Valuation Manual
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
gan: Keller, Kevin Lane
Cyhoeddwyd: (2009)

Branding in a Competitive Marketplace
gan: Baisya, Rajat K.
Cyhoeddwyd: (2013)