Harvard Business Review on Brand Management

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Harvard Busines Review
Formatua:	Liburua
Argitaratua:	Boston HBS Press 1999
Gaiak:	Band Name Products
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Harvard Business Review on Brand Management
nork: Harvard Busines
Argitaratua: (1999)

Harvard Business Review on Work and Life Balance
nork: Harvard Business School
Argitaratua: (2000)

United We Brand
nork: Moser Mike
Argitaratua: (2003)

Brand immortality
nork: Pringle, Hamish
Argitaratua: (2009)

Advanced Brand Management
nork: Temporal, Paul
Argitaratua: (2010)

Pitch Perfect
nork: Leach, John
Argitaratua: (2003)

Designing world class BRANDS (Audio Book)
nork: Naware, Ravi
Argitaratua: (2004)

Origin of Brands
nork: Ries Al
Argitaratua: (2004)

Living Brands
nork: Nadeau, Raymond A.
Argitaratua: (2007)

The New Strategic Brand Management
nork: Kapferer, Jean Noel
Argitaratua: (2009)

The New Strategic Brand Management
nork: Kapferer, Jean Noel
Argitaratua: (2009)

Brand Bubble: Looming Crisis in Brand Value
nork: Gerzema John
Argitaratua: (2008)

Best of Branding \: Best Practices in Corporate Branding
nork: Gregory James R.
Argitaratua: (2004)

Harvard business review on brand management
nork: Harvard Business Review
Argitaratua: (1999)

How Brands Become ICONS
nork: Holt, Douglas B
Argitaratua: (2004)

How Brands Become ICONS
nork: Holt, Douglas B
Argitaratua: (2004)

Building Strong Brands
nork: Aaker, David A
Argitaratua: (1996)

Building Strong Brands
Argitaratua: (1996)

Brand Called You
nork: Montoya Peter
Argitaratua: (2003)

Building Strong Brands
nork: Aaker David A
Argitaratua: (1996)

Strategic Brand Management
nork: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Argitaratua: (2008)

Building Brand Value : five steps to building powerful brands
nork: Parameswaran M.G
Argitaratua: (2006)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

From Brand Vision to Brand Evaluation
nork: Chernatony, Leslie de
Argitaratua: (2006)

The New Strategic Brand Management
nork: Kapferer, Jean Noel
Argitaratua: (2012)

Harvard Business Review on the Business Value of IT
nork: Harvard Busines School
Argitaratua: (1999)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
nork: Ind Nicholas
Argitaratua: (2004)

Harvard Business Review on Compensation
nork: Harvard Business Review
Argitaratua: (2001)

Brand Breakout
nork: Kumar, Nirmalya
Argitaratua: (2013)

Harvard Business Review on Compensation
nork: Harvard Business Review
Argitaratua: (2001)

Building strong brands
nork: Aaker, David A.
Argitaratua: (2010)

Rubber Band Engineer: Build Slingshot Powered Rockets..Unco.Catapults,
nork: Akiyama Lance

Brands as Engines for Profit
nork: Jones, John Philip
Argitaratua: (2012)

Marketing Management
nork: Saxena, Rajan
Argitaratua: (2006)

Brands and Branding
nork: Brown, Stephen
Argitaratua: (2016)

The International Brand Valuation Manual
nork: Salinas, Gabriela
Argitaratua: (2009)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
nork: Keller, Kevin Lane
Argitaratua: (2009)

Branding in a Competitive Marketplace
nork: Baisya, Rajat K.
Argitaratua: (2013)