Harvard Business Review on Brand Management

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Harvard Busines Review
स्वरूप:	पुस्तक
प्रकाशित:	Boston HBS Press 1999
विषय:	Band Name Products
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समान संसाधन

Harvard Business Review on Brand Management
द्वारा: Harvard Busines
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Brand immortality
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Advanced Brand Management
द्वारा: Temporal, Paul
प्रकाशित: (2010)

Pitch Perfect
द्वारा: Leach, John
प्रकाशित: (2003)

Designing world class BRANDS (Audio Book)
द्वारा: Naware, Ravi
प्रकाशित: (2004)

Origin of Brands
द्वारा: Ries Al
प्रकाशित: (2004)

Living Brands
द्वारा: Nadeau, Raymond A.
प्रकाशित: (2007)

The New Strategic Brand Management
द्वारा: Kapferer, Jean Noel
प्रकाशित: (2009)

The New Strategic Brand Management
द्वारा: Kapferer, Jean Noel
प्रकाशित: (2009)

Brand Bubble: Looming Crisis in Brand Value
द्वारा: Gerzema John
प्रकाशित: (2008)

Best of Branding \: Best Practices in Corporate Branding
द्वारा: Gregory James R.
प्रकाशित: (2004)

Harvard business review on brand management
द्वारा: Harvard Business Review
प्रकाशित: (1999)

How Brands Become ICONS
द्वारा: Holt, Douglas B
प्रकाशित: (2004)

How Brands Become ICONS
द्वारा: Holt, Douglas B
प्रकाशित: (2004)

Building Strong Brands
द्वारा: Aaker, David A
प्रकाशित: (1996)

Building Strong Brands
प्रकाशित: (1996)

Brand Called You
द्वारा: Montoya Peter
प्रकाशित: (2003)

Building Strong Brands
द्वारा: Aaker David A
प्रकाशित: (1996)

Strategic Brand Management
द्वारा: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
प्रकाशित: (2008)

Building Brand Value : five steps to building powerful brands
द्वारा: Parameswaran M.G
प्रकाशित: (2006)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2020)

From Brand Vision to Brand Evaluation
द्वारा: Chernatony, Leslie de
प्रकाशित: (2006)

The New Strategic Brand Management
द्वारा: Kapferer, Jean Noel
प्रकाशित: (2012)

Harvard Business Review on the Business Value of IT
द्वारा: Harvard Busines School
प्रकाशित: (1999)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
द्वारा: Ind Nicholas
प्रकाशित: (2004)

Harvard Business Review on Compensation
द्वारा: Harvard Business Review
प्रकाशित: (2001)

Brand Breakout
द्वारा: Kumar, Nirmalya
प्रकाशित: (2013)

Harvard Business Review on Compensation
द्वारा: Harvard Business Review
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Building strong brands
द्वारा: Aaker, David A.
प्रकाशित: (2010)

Rubber Band Engineer: Build Slingshot Powered Rockets..Unco.Catapults,
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Brands as Engines for Profit
द्वारा: Jones, John Philip
प्रकाशित: (2012)

Marketing Management
द्वारा: Saxena, Rajan
प्रकाशित: (2006)

Brands and Branding
द्वारा: Brown, Stephen
प्रकाशित: (2016)

The International Brand Valuation Manual
द्वारा: Salinas, Gabriela
प्रकाशित: (2009)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
द्वारा: Keller, Kevin Lane
प्रकाशित: (2009)

Branding in a Competitive Marketplace
द्वारा: Baisya, Rajat K.
प्रकाशित: (2013)