Harvard Busines. (1999). Harvard Business Review on Brand Management. HBS Press.
Cita Chicago (17th ed.)Harvard Busines. Harvard Business Review on Brand Management. HBS Press, 1999.
Cita MLA (9th ed.)Harvard Busines. Harvard Business Review on Brand Management. HBS Press, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.