Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Published: Pearson 2008
Edition:3rd
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Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

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