Srinivasan, R. (2000). Case Studies in Marketing. Prentice Hall.
Cita Chicago (17th ed.)Srinivasan, R. Case Studies in Marketing. Prentice Hall, 2000.
Cita MLA (9th ed.)Srinivasan, R. Case Studies in Marketing. Prentice Hall, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.