Advertising and Promotion
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
Tata McGraw Hill
2013
|
| Edition: | 9th |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a Belch, George E; Belch, Michael A; Purni, Keyoor | ||
| 250 | |a 9th | ||
| 020 | |a 9781259026850 | ||
| 650 | |a Advertising, Sales promotion, Communication in marketing | ||
| 245 | |a Advertising and Promotion | ||
| 260 | |a New Delhi |b Tata McGraw Hill |c 2013 | ||
| 082 | |a 659.1 |b BEL | ||
| 300 | |a xliii+ 1016p, 24cm | ||
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| 999 | |c 1803 |d 1803 | ||