Malhotra, N. K. Marketing Research: An Applied Orientation (6th.). Pearson.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 6th. Pearson.
MLA (9th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 6th. Pearson.
Warning: These citations may not always be 100% accurate.