Malhotra, N. K. Marketing Research: An Applied Orientation (6th.). Pearson.
Cita Chicago (17th ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 6th. Pearson.
Cita MLA (9th ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 6th. Pearson.
Atenció: Aquestes cites poden no estar 100% correctes.