Shopper Marketing

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Stahlberg, Markus
Fformat:	Llyfr
Cyhoeddwyd:	New Delhi Kogan Page 2010
Pynciau:	Advertising ,Consumer- Decision Making , Shopping- Decision Making
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Positioning
gan: Ries, Al
Cyhoeddwyd: (2001)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
gan: HBR
Cyhoeddwyd: (2001)

What I Didn't Learn in Business School
gan: Barney Jay B
Cyhoeddwyd: (2010)

Analytics at Work
gan: Davenport T. H.
Cyhoeddwyd: (2010)

Games of strategy
gan: Dixit, Avinash
Cyhoeddwyd: (2010)

Determine and reach key decision Makers : Sticking to it
gan: Dupoint Video
Cyhoeddwyd: (2012)

Smart Choices
gan: Hammond John S
Cyhoeddwyd: (1999)

Making Decisions
gan: Harvard Bus.School Pub
Cyhoeddwyd: (2008)

HBR's 10 Must Reads on Making Smart Decisions
gan: Harvard Bus. School
Cyhoeddwyd: (2013)

Think Twice
gan: Mauboussin M J
Cyhoeddwyd: (2013)

Making smart Decisions
gan: Harvard Bus. School
Cyhoeddwyd: (2006)

Think Again
gan: Finkelstein/Whitehead JO
Cyhoeddwyd: (2008)

Decision making process
gan: Bouyssou Denis,Dubois Dibier
Cyhoeddwyd: (2009)

EXECUTIVE`S COACHING HAND BOOK
gan: PARSON MARY JEAN
Cyhoeddwyd: (1986)

Judgement Calls
gan: Davenport Thomas H
Cyhoeddwyd: (2012)

Keeping Up With The Quants
gan: Kim Jinho
Cyhoeddwyd: (2013)

Developing a business case
gan: Harvard Bus.School Pub
Cyhoeddwyd: (2011)

Reverse Innovation
gan: Govindarajan V
Cyhoeddwyd: (2012)

Getting it Right : Avoiding the High Cost of Wrong Decisions
gan: Sawyer Deborah C.

Decision Behaviour, Analysis and support
gan: French, Simon; Maule, John; Papamichail, Nadia
Cyhoeddwyd: (2009)

Making better business decisions
gan: Williams, Steve
Cyhoeddwyd: (2002)

Decide and deliver
gan: Blenko Marcia
Cyhoeddwyd: (2010)

Decision Behaviour, Analysis and Support
gan: French, Simon
Cyhoeddwyd: (2010)

Harvard Business Review on Decision Making
gan: Harvard Business School Press
Cyhoeddwyd: (2001)

Games and Information
gan: Rasmusen Eric
Cyhoeddwyd: (2013)

ECONOMETRIC MODELS AS GUIDE FOR DECISION-MAKING
gan: KLEIN LAWRENCE R
Cyhoeddwyd: (1981)

FINANCIAL DECISION MAKING CONCEPTS PROBLEMS & CASES
gan: HAMPTON JOHN J
Cyhoeddwyd: (1979)

STATISTICAL ANALYSIS FOR DECISION MAKING
gan: HAMBURG MORRIS
Cyhoeddwyd: (1977)

HBR's 10 Must Reads on Making Smart Decisions
gan: Harvard Business Review
Cyhoeddwyd: (2013)

Multi Criteria Decision Making Methods: A Comparative Study
gan: Triantaphyllou, Evangelos
Cyhoeddwyd: (2000)

Art of High Stakes Decision Making
gan: Murnighan J Keith
Cyhoeddwyd: (2002)

Getting it Right: Avoiding the High Cost of Wrong Decisions
gan: Sawyer Deborah C
Cyhoeddwyd: (1998)

Decisive: How to Make Better Choices in Life and Work
gan: Heath Chip
Cyhoeddwyd: (2013)

Think Twice
gan: Mauboussin Michael J
Cyhoeddwyd: (2009)

Decision Making : 5 Steps To Better Results
gan: Harvard Business School
Cyhoeddwyd: (2006)

10-10-10 : 10 minutes, 10 months, 10 years - a life-transforming idea
gan: Welch Suzy
Cyhoeddwyd: (2009)

Seven Deadly Sins of Business : freeing the corporate mind from doom-loop thinking
gan: Shapiro Eileen
Cyhoeddwyd: (1998)

BusinessThink : Rules for getting it right--now, and no matter what!
gan: Marcum Dave
Cyhoeddwyd: (2002)

Scenario Planning: Managing for the Future
gan: Ringland Gill
Cyhoeddwyd: (1998)

Decision Quality: Value Creation from Better Business Decisions
gan: Spetzler Carl
Cyhoeddwyd: (2016)