Shopper Marketing

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Bibliográfalaš dieđut
Váldodahkki:	Stahlberg, Markus
Materiálatiipa:	Girji
Almmustuhtton:	New Delhi Kogan Page 2010
Fáttát:	Advertising ,Consumer- Decision Making , Shopping- Decision Making
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Positioning
Dahkki: Ries, Al
Almmustuhtton: (2001)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
Dahkki: HBR
Almmustuhtton: (2001)

What I Didn't Learn in Business School
Dahkki: Barney Jay B
Almmustuhtton: (2010)

Analytics at Work
Dahkki: Davenport T. H.
Almmustuhtton: (2010)

Games of strategy
Dahkki: Dixit, Avinash
Almmustuhtton: (2010)

Determine and reach key decision Makers : Sticking to it
Dahkki: Dupoint Video
Almmustuhtton: (2012)

Smart Choices
Dahkki: Hammond John S
Almmustuhtton: (1999)

Making Decisions
Dahkki: Harvard Bus.School Pub
Almmustuhtton: (2008)

HBR's 10 Must Reads on Making Smart Decisions
Dahkki: Harvard Bus. School
Almmustuhtton: (2013)

Think Twice
Dahkki: Mauboussin M J
Almmustuhtton: (2013)

Making smart Decisions
Dahkki: Harvard Bus. School
Almmustuhtton: (2006)

Think Again
Dahkki: Finkelstein/Whitehead JO
Almmustuhtton: (2008)

Decision making process
Dahkki: Bouyssou Denis,Dubois Dibier
Almmustuhtton: (2009)

EXECUTIVE`S COACHING HAND BOOK
Dahkki: PARSON MARY JEAN
Almmustuhtton: (1986)

Judgement Calls
Dahkki: Davenport Thomas H
Almmustuhtton: (2012)

Keeping Up With The Quants
Dahkki: Kim Jinho
Almmustuhtton: (2013)

Developing a business case
Dahkki: Harvard Bus.School Pub
Almmustuhtton: (2011)

Reverse Innovation
Dahkki: Govindarajan V
Almmustuhtton: (2012)

Getting it Right : Avoiding the High Cost of Wrong Decisions
Dahkki: Sawyer Deborah C.

Decision Behaviour, Analysis and support
Dahkki: French, Simon; Maule, John; Papamichail, Nadia
Almmustuhtton: (2009)

Making better business decisions
Dahkki: Williams, Steve
Almmustuhtton: (2002)

Decide and deliver
Dahkki: Blenko Marcia
Almmustuhtton: (2010)

Decision Behaviour, Analysis and Support
Dahkki: French, Simon
Almmustuhtton: (2010)

Harvard Business Review on Decision Making
Dahkki: Harvard Business School Press
Almmustuhtton: (2001)

Games and Information
Dahkki: Rasmusen Eric
Almmustuhtton: (2013)

ECONOMETRIC MODELS AS GUIDE FOR DECISION-MAKING
Dahkki: KLEIN LAWRENCE R
Almmustuhtton: (1981)

FINANCIAL DECISION MAKING CONCEPTS PROBLEMS & CASES
Dahkki: HAMPTON JOHN J
Almmustuhtton: (1979)

STATISTICAL ANALYSIS FOR DECISION MAKING
Dahkki: HAMBURG MORRIS
Almmustuhtton: (1977)

HBR's 10 Must Reads on Making Smart Decisions
Dahkki: Harvard Business Review
Almmustuhtton: (2013)

Multi Criteria Decision Making Methods: A Comparative Study
Dahkki: Triantaphyllou, Evangelos
Almmustuhtton: (2000)

Art of High Stakes Decision Making
Dahkki: Murnighan J Keith
Almmustuhtton: (2002)

Getting it Right: Avoiding the High Cost of Wrong Decisions
Dahkki: Sawyer Deborah C
Almmustuhtton: (1998)

Decisive: How to Make Better Choices in Life and Work
Dahkki: Heath Chip
Almmustuhtton: (2013)

Think Twice
Dahkki: Mauboussin Michael J
Almmustuhtton: (2009)

Decision Making : 5 Steps To Better Results
Dahkki: Harvard Business School
Almmustuhtton: (2006)

10-10-10 : 10 minutes, 10 months, 10 years - a life-transforming idea
Dahkki: Welch Suzy
Almmustuhtton: (2009)

Seven Deadly Sins of Business : freeing the corporate mind from doom-loop thinking
Dahkki: Shapiro Eileen
Almmustuhtton: (1998)

BusinessThink : Rules for getting it right--now, and no matter what!
Dahkki: Marcum Dave
Almmustuhtton: (2002)

Scenario Planning: Managing for the Future
Dahkki: Ringland Gill
Almmustuhtton: (1998)

Decision Quality: Value Creation from Better Business Decisions
Dahkki: Spetzler Carl
Almmustuhtton: (2016)