Cita APA (7th ed.)

Keegan, W. J. B. (2011). Global Marketing Management (7th.). Pearson.

Cita Chicago (17th ed.)

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Delhi: Pearson, 2011.

Cita MLA (9th ed.)

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Pearson, 2011.