APA (7th ed.) Citation

Keegan, W. J. B. (2011). Global Marketing Management (7th.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Delhi: Pearson, 2011.

MLA (9th ed.) Citation

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Pearson, 2011.