Keegan, W. J. B. (2011). Global Marketing Management (7th.). Pearson.
Chicago Style (17th ed.) CitationKeegan, Warren J.; Bhargava. Global Marketing Management. 7th. Delhi: Pearson, 2011.
MLA (9th ed.) CitationKeegan, Warren J.; Bhargava. Global Marketing Management. 7th. Pearson, 2011.
Warning: These citations may not always be 100% accurate.