APA-referens (7:e uppl.)

Keegan, W. J. B. (2011). Global Marketing Management (7th.). Pearson.

Chicago-referens (17:e uppl.)

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Delhi: Pearson, 2011.

MLA-referens (9:e uppl.)

Keegan, Warren J.; Bhargava. Global Marketing Management. 7th. Pearson, 2011.