APA aipamena

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.

Chicago Style aipamena

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.

MLA aipamena

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.