Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
Style de citation Chicago (17e éd.)Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Style de citation MLA (9e éd.)Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.