Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
Lua i Stíl Chicago (17ú heag.)Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Lua MLA (9ú heag.)Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.