Cita APA

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.

Citación estilo Chicago

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.

Cita MLA

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.

Warning: These citations may not always be 100% accurate.