APA način citiranja (7. izdanje)

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.

Čikaški stil citiranja (17. izdanje)

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.

MLA način citiranja (9. izdanje)

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.