Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
Chicagoスタイル(17版)引用形式Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
MLA(9版)引用形式Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
警告: この引用は必ずしも正確ではありません.