Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
Chicago (17e ed.) BronvermeldingAaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
MLA (9e ed.) BronvermeldingAaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Let op: Deze citaties zijn niet altijd 100% accuraat.