Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.
Chicago Style (17. basım) AtıfAaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
MLA (9th ed.) AtıfAaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
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