Managing Brand Equity: Capitalizing on the Value of a Brand Name
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| Format: | Book |
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Free Press
1991
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| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a Aaker, David A. | ||
| 250 | |||
| 020 | |a 9780029001011 | ||
| 650 | |||
| 245 | |a Managing Brand Equity: Capitalizing on the Value of a Brand Name | ||
| 260 | |b Free Press |c 1991 | ||
| 082 | |a 658.827 | ||
| 300 | |||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000 |7 0 |9 3640 |a 50008178 |b 50008178 |d 2011-05-31 |g 888.75 |l 1 |m 1 |o 658.827 |p 115 |r 2020-06-19 00:00:00 |s 2018-03-16 |w 2017-05-16 |y BK | ||
| 999 | |c 2049 |d 2049 | ||