Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Aaker, David A.
Fformat:	Llyfr
Cyhoeddwyd:	Free Press 1991
Pynciau:
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
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