Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Bibliografiske detaljer
Hovedforfatter:	Aaker, David A.
Format:	Bog
Udgivet:	Free Press 1991
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Lignende værker

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

Managing Brand Equity : Capitalizing on the value of a brand name
af: Aaker David A.
Udgivet: (1991)

MANAGING BRAND EQUITY
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Managing brand equity
af: Aaker , David
Udgivet: (1996)

MANAGING BRAND EQUITY
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Udgivet: (1991)

MANAGING BRAND EQUITY
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Managing brand equity
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BRAND MANAGEMENT AND EQUITY VALUE
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BRAND EQUITY AND THE CHALLENGE OF BRANDING
af: MARKET RES. SOC. OF INDIA
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Brand equity management
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Brand equity management
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The strategy of Global Branding and Brand Equity
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The strategy of Global Branding and Brand Equity
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ROAD TO BRAND EQUITY
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Brand leadership
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Brand Experience and its Implications on Brand Equity
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Brand Leadership
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Brand Leadership
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BRAND LEADERSHIP
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Brand Leadership
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Brand Leadership
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Brand equity on the wheel of advertising
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Brand equity on the wheel of advertising
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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
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Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic brand management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2022)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic brand management building measuring and managing brand equity
af: Keller, K
Udgivet: (2005)

Strategic brand management building measuring and managing brand equity
af: Keller, K
Udgivet: (2003)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
af: Keller, Kevin Lane
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